I came across a very well written article today, A Public Health Campaign Reminds Me Why We’re Not Healthy. The writer does a great job detailing what is wrong with food and health advertising and how the government’s efforts to impede the American epidemic of obesity are not working. I am constantly amazed at how little the average person knows about nutrition. I know there is a lot of bad advice out there – the advertisement that sparked the blog – but common sense should get people farther than it does.
The blogger asked, “If you were running a $50,000 public health advertising or awareness campaign targeted to low-income, busy families who eat predominantly fast food, what messages and methods would you choose? “ My idea – an ad campaign around the phrase “You are what you eat”. But I am not very good at creative things like that.